Marketing and Communications Coordinator

Marketing and Communications Coordinator job opening

About Our Organization: At Soukup Strategic Solutions, we have the privilege of advising our community’s top leaders in the nonprofit sector. Our clients have selected us to guide them in making their organizations more effective at achieving their missions. We are proud of our strong reputation as one of our community’s most trusted resources in grant writing, strategic planning, fundraising, nonprofit management, and Board development. Due to the demand of our services, we are expanding.

Our clients are large and small nonprofits that positively impact our world in countless ways. Their leaders are some of the most talented and generous people in our community. Through our work with them, we make a measurable impact on thousands of lives. Our clients depend on our expertise, and we see it as an honor to deliver high- quality service to them.

Our employees are self-motivated, life-long learners who value being members of a team dedicated to providing our clients with the highest level of service. We seek new team members to help us build our clients’ capacities to fulfill their missions and achieve their goals. We are looking for talented professionals who share our love for working with nonprofits and who aspire to make a difference in the world. The ideal candidate has experience in the nonprofit sector, preferably in grant writing.

Job Location: Work will be performed remotely and at the Company office. Meetings may be required at client offices and other locations throughout the Southwest Florida community. Some travel outside of Southwest Florida is required.

Time Commitment: This is a full-time position of 40-hours per week. Some evening and weekend hours will be required to fulfill client needs.

Purpose: Responsible for planning, developing, and coordinating communication, marketing, and public relations activities for clients. Coordinate communication, marketing, and public relations projects for the Company.

Job Tasks:

Digital Marketing and Communications

  • Develop and manage targeted marketing lists for Company and clients using the CRM system for Company and / donor management systems for clients
  • Coordinate the planning, design, and dissemination of digital marketing and communication materials for Company and clients (to specifically include e-newsletters, blogs, social media posts, online event promotions, etc.)
  • Manage drip marketing campaigns for clients and Company, including pathway creation and design
  • Maintain Company CRM (Active Campaign), including tracking and reporting of clients and prospects.Plan content that aligns with overall marketing and communications strategies
  • Research and gather content from others, such as conducting interviews, requesting photos, videos, comments, etc., and purchasing stock images, when approved
  • Create original content, such as taking photographs, creating, and editing video content, and writing stories for e-newsletters, blogs, social media posts, etc.
  • Design e-marketing templates for Company and clients
  • Manage website content for Company and clients, and ensure integration with CRM, social media, and other online marketing methods
  • Work with website developer to create new websites
  • Track and report website interactions using analytics
  • Set goals for increasing social media presence for Company and clients
  • Assist Company and clients in establishing and growing a following on their social media accounts, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.
  • Publish original content, strategically share and like posts, and coordinate sharing and liking by Company staff and clients on their personal social media accounts
  • Track and report response to social media posts and advertisements using analytics
  • Provide coaching and support for clients on digital marketing strategies

Media Relations

  • Prepare press releases for Company and clients and submit to supervisor for approval
  • Distribute approved press releases to media contacts
  • Manage the production and distribution of advertisements and PSA’s (for print, radio, and television) for Company and clients
  • Update media contact lists for Company and clients
  • Follow up with media contacts by phone and email
  • Coordinate with media sources for publication of online advertisements according to budget
  • Coordinate with other public relations, marketing, and graphic design professionals on behalf of Company and clients
  • Provide coaching and support for clients on media relations

Graphic Design, Production, Publication

  • Gather/create content for and coordinate the design and production of brochures, programs, banners, media kits, infographics, sales sheets, and other collateral materials
  • Edit content for collateral materials as needed using Canva, Adobe InDesign, Photoshop, and Illustrator
  • Lead and coordinate projects with other graphic design professionals and graphic design interns
  • Coordinate the design of e-newsletters for Company and clients, prepare them for distribution, and publish approved newsletters
  • Coordinate the design other e-marketing templates for Company and clients
  • Coordinate development and placement of online advertisements

Brand Development

  • Assist Company and clients in further developing and fine-tuning their unique brands
  • Promote brand recognition through development and distribution of collateral materials for Company and clients
  • Promote brand recognition through development and distribution of digital marketing materials for Company and clients
  • Coordinate on branding with other marketing and graphic design professionals on behalf of Company and clients
  • Provide coaching and support for clients on branding strategies

General

  • Meet with supervisor
  • Communicate with clients, vendors, and Company employees by phone, Zoom/Teams, email, and in person
  • Prepare agendas, meeting materials, handouts, and meeting minutes
  • Facilitate online meetings
  • Research information for use in marketing and communications
  • Prepare reports on work activities and progress toward Company objectives
  • Keep track of and report time on Company timesheet
  • Collaborate with other Company employees and interns
  • Participate in professional associations in marketing, communications, and/or public relations
  • Stay informed on the latest developments within the marketing, communication, and public relations fields
  • Participate in professional development activities approved by supervisor
  • Participate in strategic planning and other company-wide activities
  • Other general duties in support of the Company’s marketing and communication strategies

Work Context

  • Requires telephone conversations
  • Requires interfacing with a computer
  • Requires video conferencing
  • Requires use of electronic mail
  • Requires writing letters, memos, articles, and reports
  • Requires face-to-face and online discussions with individuals or teams
  • Requires work with others in a group or team
  • Requires work with external customers or the public
  • Requires competition or awareness of competitive pressures
  • Requires coordinating or leading others in accomplishing work activities
  • Requires being exact or highly accurate
  • Mistakes are not easily correctable and have serious consequences
  • Requires meeting strict deadlines
  • Opportunity to make decisions without supervision
  • Requires making decisions that impact the results of co-workers, clients, or the Company
  • Includes traveling to various locations on and off-site
  • Includes responsibility for work outcomes and results
  • Requires moving items up to 20 lbs. during set up of events

Education and Experience

Education:

Bachelor’s Degree required (degree in Marketing, Communications, Public Relations, or Journalism preferred)

Experience:

Experience in marketing, social media, graphic design/publication layout, nonprofit or corporate communications and public relations required (at least three years preferred)

Specific Knowledge / Skills Required:

  • Excellent customer service skills
  • English language and grammar
  • Excellent written and oral communication skills
  • Proficiency in MS Word, Outlook
  • Ability to meet aggressive deadlines on multiple projects
  • Online marketing, including use of email marketing and CRM’s
  • Website content management
  • Social media: LinkedIn, Facebook, Twitter, Instagram, YouTube, use of automation technology and analytics

Specific Knowledge / Skills Preferred:

  • MS 365: Teams, Excel, SharePoint, PowerPoint
  • Drip marketing platforms (Active Campaign)
  • Adobe Creative Cloud: InDesign/Photoshop/Illustrator
  • WordPress, HTML, Canva, Google Business and Google analytics
  • Constant Contact, Mail Chimp
  • GoToMeeting, Zoom, Teams
  • Donor Perfect, iWave, e-Tapestry, Network for Good, Little Green Light, Bloomerang
  • Knowledge and skills to implement all aspects of PESO model

To Apply:

Please submit your resume and cover letter by email to Joe Turner, Director of Fundraising, Marketing, and Communications