About Us

Sheila Kumar

Consultant

Sheila is a Consultant at Soukup Strategic Solutions, bringing over thirty years of experience in Marketing Research and Strategy, driving results for Fortune 100 companies. She is now focused on helping nonprofits achieve their goals.

In her corporate roles at companies like Johnson & Johnson and Merck/Bayer, Sheila shaped Growth, Innovation, Marketing, Branding, and Market Entry strategies for national and global businesses. A versatile professional, her expertise spans diverse categories such as Beauty, Fashion, Personal Care, OTC, and Rx, across four continents. She contributed to the success of iconic global brands like Clean & Clear, Coppertone, Benadryl, Carefree, and Neutrogena.

Sheila enjoys combining hard data with intuition, creativity, and pragmatism to develop smart solutions. She addresses key questions relevant to both for-profits and nonprofits, such as: How can I grow and increase revenue? Should I focus on acquiring new customers or maximizing the potential of existing ones? How can I appeal to them—what offerings, messaging, or promotions work best? How can I change behaviors, build brand recognition, and stay the first choice in a crowded field?

Throughout her career, she served as an ‘internal consultant’ to various functions and levels of management, consistently viewed as a dedicated, results-oriented partner who provided sound counsel.

Sheila is also passionate about making a difference in the lives of those less fortunate. After retirement, she pivoted to volunteering and guiding multiple nonprofits, saying that applying her business skills to help nonprofits touch as many lives as possible is “my dream job come true.”

Born and educated in India, where she earned her MBA, Sheila has lived in six other countries. However, she has called the USA home for more than three decades, and after residing in New Jersey for many years, she now lives full-time in Naples, Florida.