Dr. Lou Traina, CFRM, Author at Soukup Strategic Solutions

Nonprofit leader meeting with a prospective major donor to discuss philanthropic goals and build a trusted relationship.

How to Cultivate Major Donors: Building Trust Before the Ask

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July 22, 2026

Major gifts are rarely the result of a single conversation—they are built through education, authentic relationships and trust. Learn how to cultivate major donors by focusing on the donor’s philanthropic needs, demonstrating meaningful impact, and guiding each relationship with purpose.

Board Stewardship: Conversations to Light a Fire Within

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April 13, 2023

Some Board Members might be sitting back or even considering moving on. They may feel they haven’t done anything very worthwhile, but you can show them the work that they’re doing is impactful and valuable. I believe organizations must first strengthen Board stewardship before replacing Directors with new Directors. The Board reflection interviews are one example or process that can provide greater meaning for the Board of Directors. You are helping to engage Board leadership in the essential meaning for service and giving.

Tips to Make “an Ask” Like a Fundraising Pro

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October 28, 2021

This is the time of year we celebrate Halloween, and in that spirit, we talked with fundraising expert Dr. Lou Traina, CFRM, about solicitation–because it is typically the scariest thing…

The Key to a Powerful Case Statement

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October 21, 2021

Dr. Lou Traina and JoAnn Lawrence In this interview with fundraising expert, Dr. Lou Traina, we take a deep look at donor acquisition and major gifts. The following section of…

Want to Attract New Donors? Do Your Research

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July 13, 2021

While fundraising can be a rewarding experience, it can also be a challenge, especially when trying to attract new donors. We sat down with one of the top fundraisers in…

The Science and Art of Raising Major Gifts

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July 13, 2021

More than a few years back I was invited to pursue an Adult Education doctorate degree in the first cohort class piloted by Columbia University-Teachers College. The department selected 24…