Fundraising

the donor cultivation process

The 4 “R”s of Donor Cultivation

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Donor cultivation is necessary for any nonprofit to maintain the relationships and generate the revenue necessary to sustain their mission. To be successful in your donor relationships, you must adhere to the 4 “R”s of donor cultivation which include Research, Romance, Request, and Recognition. In this resource, we dive into each of the cultivation phases and help you understand the fundraising process so your nonprofit can acquire and retain donors at a higher rate.

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Why It Matters: Diversity, Equity, and Inclusion (DEI)

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Diversity, Equity, and Inclusion (DEI) is the leading topic among a vast majority of funders. The most recent U.S. census report shows nearly 40% of the population is composed of…

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Identify New Donors With Prospect Research

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Nonprofit organizations conduct prospect research to identify new donors or find hidden gems within their own database. While prospect research tools access and analyze large volumes of data to identify people who might be a good match for your organization, fundraisers must still employ a solid strategy to make the best use of this data. Read the article for strategies and best practices.

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What Your Nonprofit Can Do To Make A Stronger Impact In The Year Ahead

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Taking the time to get a substantial jump on the new year is a privilege all nonprofits can take advantage of! Not only does it position you for success going…

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Is Your Year-End Appeal Ready?

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The year is almost over! Do you have your year-end giving appeal strategy planned? Don’t panic, It’s not too late to get a jump on your holiday appeal. Here are seven steps that will lead you to a successful year-end campaign.

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5 Tips to Diversify Your Donor Base

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Many nonprofits are missing out on the chance to attract more donors while simultaneously losing major gift opportunities. One way to avoid that is by casting a wider net. Its very important to diversify your donor base so you get as many people involved in your mission as possible. If your nonprofit is looking to expand the scope of its fundraising, these are some helpful steps you can take.

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Break Through and Diversify Your Revenue Streams

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Is your nonprofit stuck at the same level of income and can’t seem to break through? Have you asked yourself, “What can I do to raise more?” The main thing to consider when you are really in a revenue rut is: Diversify your revenue streams. In other words, raise money from a variety of different avenues.

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The Benefits of AFP Membership

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I’ve just come back from Planet Philanthropy, and I’m all jazzed up. This is the annual conference for the Florida chapter of the Association of Fundraising Professionals (AFP). The event…

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the Dance of Donor Cultivation

Podcast Highlight: The Cultivation Dance

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This month, the creators of IMPACTability®: The Nonprofit Leaders’ Podcast would like to spotlight one of their most popular episodes dedicated to fundraising: “The Cultivation Dance” with guest Christine Rahill,…

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Key Take-aways from AFP ICON 2022

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I just returned from the annual international conference of the Association of Fundraising Professionals, known as AFP ICON, and I want to share with you my biggest takeaways. First and…

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