fundraising

Today’s donors expect interactions that resonate personally, and here’s where Artificial Intelligence (AI) steps in. AI is not just a buzzword in the tech community; it has become a vital tool in reshaping how nonprofits engage with their donors, offering a level of personalization that was once thought impossible. It is revolutionizing the way nonprofits connect with their donors, moving beyond traditional, one-size-fits-all communication strategies to create deeply personalized, engaging donor experiences.

While the holidays are certainly a good time to thank donors, it’s important to thank them throughout the year. Cultivating this relationship will make donors feel appreciated and increase donor retention. In fact, a wise fundraiser once said, “the first step in getting the second gift is how much appreciation you show that person for their first gift.”