marketing Archives - Soukup Strategic Solutions

Nonprofit professional listening to a story, representing storytelling in fundraising as a tool to inspire donors.

Storytelling in Fundraising: Why It Works and How to Raise More

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August 14, 2025

Donors don’t just give to causes—they give to stories that move them. Storytelling in fundraising turns facts into feelings, helping supporters see the difference they can make. Discover how the right story can cut through the noise, inspire generosity, and fuel your next campaign.

Effective Strategies for Digital Community Engagement

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January 7, 2025

Explore effective strategies for digital community engagement, from leveraging social media and creating engaging content to hosting virtual events and building online communities. Learn how to overcome challenges, embrace emerging technologies, and foster stronger connections with your audience.

Get the Most from Your Giving Tuesday Campaign

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October 28, 2024

Learn how to create a successful Giving Tuesday campaign that engages supporters, strengthens donor relationships, and maximizes impact. From setting clear goals to using advanced planning tools, this guide provides actionable strategies to make the most of your Giving Tuesday efforts.

Unlock GivingTuesday Success: Your Social Media Cheat Sheet

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October 8, 2024

Unlock the full potential of your nonprofit’s GivingTuesday social media strategy with actionable tips to boost engagement and drive donations. Discover how to craft engaging content, optimize timing, and target the right audience to maximize donations and impact.

Your Playbook for Making the Best GivingTuesday Campaign

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September 18, 2023

If you haven’t participated in a GivingTuesday campaign before, your organization is missing out on one of the biggest opportunities of the year to secure donations! We created a resource to help you make the most of this global day of giving. Learn how to create the best campaign possible and get in on the kindness GivingTuesday spreads!

Maximizing Your Nonprofit’s Message: Crafting Impactful Videos

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August 17, 2023

At least once a day, we page through our feeds to see who is posting what, what is going on this weekend, and did you see the picture of her new…

A Beginner’s Guide to Nonprofit Social Media

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February 15, 2023

In order to find success in the modern-day nonprofit landscape, organizations need to have a proper social media presence. The benefits of doing so can include more funding for your mission, increased reputation in your community, and it will provide a direct line of communication between your nonprofit and the people it serves. To achieve these results, we’ll break down the basics of social media strategy including the differences between the platforms, how to utilize analytics, and the best posting policies that will limit errors.

How to Keep Newsletters From Ending Up in SPAM No Man’s Land

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November 23, 2022

Email newsletters are a low-cost tool for nonprofits to keep in contact with their constituents, share news, and seek donations. Despite their popularity, it is extremely common for a newsletter to end up in their recipients spam folder to be ignored and later deleted. Don’t let your hard work go to waste, learn how to protect your newsletters from being labeled as spam!

How to Better Prioritize and Plan Your Nonprofits Marketing

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October 26, 2022

The one thing in common at many nonprofits is that staffers wear lots of hats. One thing that seems to fall through the cracks is marketing. Maybe you don’t have…

Visual Storytelling: A Powerful Social Media Strategy for Nonprofits

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October 5, 2022

In the past few years, the nonprofit world has embraced the potential of social media to garner more support and increase the visibility of an organization. Social media is an excellent marketing tool for nonprofits for a variety of reasons, but specifically, because it does not require multiple staff members to manage, a huge time commitment, or a lot of money. Learn how to take advantage of social medias free tools in order to push the needle.