Media Relations for Nonprofits
Want to get your nonprofit’s story featured in top media outlets? Mastering media relations for nonprofits is key to earning the recognition your mission deserves. In this one-hour session, PR expert Mike Petchenik will walk you through the core elements of effective media outreach. Discover how to tell your organization’s story in a way that captivates journalists and secures the coverage you need to make a greater impact. Learn proven techniques for building strong media relationships and positioning your nonprofit as a trusted and valuable resource in today’s media landscape.
What You’ll Learn:
- Crafting the Perfect Media Pitch: Discover how to develop a compelling media pitch that stands out, with tips on writing an engaging subject line and opening statement to grab journalists’ attention.
- Storytelling Techniques to Captivate the Media: Learn how to humanize your nonprofit’s mission through impactful storytelling, making your message memorable and relevant for different media formats.
- Building and Maintaining Media Relationships: Uncover best practices for engaging with journalists, building lasting connections, and positioning your nonprofit as a reliable and valuable source of information.
Walk away with actionable takeaways to elevate your media relations strategy. You’ll leave with practical strategies and the confidence to put your nonprofit’s story in the media spotlight, driving meaningful attention to your mission. Download the slides here!
Meet Our Expert Speaker
Mike Petchenik
Consultant for Soukup Strategic Solutions
Mike is a seasoned journalist with over 20 years of experience in TV, radio, and print. A National Emmy winner, Mike is passionate about crafting compelling stories and leveraging them to gain impactful media coverage for his clients. Based in Atlanta, he works with a diverse range of corporate and nonprofit clients. Outside of his PR work, Mike is a true crime author, a drummer in a blues band, and a devoted family man.
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